My 3 Years At picnic social: Putting the Soul into Marketing
Our content strategist Josh reflects on his three years at picnic and how we was able to put his soul in marketing and find fulfillment.
picnic year-end review: the power of small businesses
2020 is at its close and while we might be ready to ring in 2021, we also want to look back at what made this year a unique one for…
How to start a marketing roadmap for your business
Before you start any advertising campaign, you need to know your customers! That’s where a marketing roadmap becomes an essential part of your business plan. Have you ever gone on…
How a holiday marketing plan can help boost your holiday sales
The Holiday Season is just around the corner – and, for business owners, it's a great opportunity to boost sales. You may be asking: “Isn’t it too early to start…
A beginner’s guide to creating buyer personas for your small business.
What are buyer personas Buyer personas are a small business’s way of segmenting their audiences and targeting their ideal clients. Have you ever heard the saying, “If you try…
Credits: Tanushree Rao from Unsplash
How to speak out on social justice as a small business brand
The Day Silence became Violence When the George Floyd protests happened in early June, 2020, it became clear that many Black people from America and around the world had enough.…
How Social Media Influences and Boosts SEO
[vc_row][vc_column width="1/2" css=".vc_custom_1591047787677{padding-right: 15px !important;}"][vc_column_text] The debate that’s plagued SEOs for years goes as follows: social media is not a crucial factor in SEO. According to whom? Well Google. In…
Year of the Future: Top 5 SEO Trends of 2019
[vc_row][vc_column width="1/2" css=".vc_custom_1590694319872{padding-top: 10px !important;}"][vc_raw_html]JTIwJTNDaW1nJTIwc3JjJTNEJTIyaHR0cHMlM0ElMkYlMkZwaWNuaWNzb2NpYWwuY2ElMkZ3cC1jb250ZW50JTJGdXBsb2FkcyUyRjIwMjAlMkYwNiUyRmdpcGh5LTIuZ2lmJTIyJTIwJTBBYWx0JTNEJTIyQmxhZGUlMjBSdW5uZXIlMjIlM0UlMjAlMEElM0NiciUzRSUzQ2VtJTNFQmxhZGUlMjBSdW5uZXIlMkMlMjAxOTgyJTNDJTJGZW0lM0UlMEElMEE=[/vc_raw_html][/vc_column][vc_column width="1/2"][vc_column_text] It’s no wonder that both Akira and Blade Runner, both beloved and critically lauded Sci Fi films are set in 2019. This is the…
5 ways to Improve Your Website’s SEO with Plug-Ins
[vc_row][vc_column width="1/2" css=".vc_custom_1591017894675{padding-right: 15px !important;}"][vc_column_text] Is your website ranked high or low on search engines? If you’re like me, you’ve probably spent countless hours searching for the right themes, colour…
How to Make Your Facebook Ads POP This Cyber Monday
[vc_row][vc_column width="1/2" css=".vc_custom_1591049449400{padding-right: 15px !important;}"][vc_column_text] I get it, Facebook ads can be a daunting task for a newcomer. Finding the right demographic for your ads can feel like a shot…