Strategy-First Marketing for Professional & Service-Based Organizations

Clear, structured marketing strategies for teams who want confidence before they scale.

Trusted by 60+ businesses across North America

8+
Years Helping Service-Based
Businesses Grow
+30
Marketing Strategies
Delivered
60+
Happy Customers

One Strategic Partner for Every Stage of Marketing

Professional and service-based organizations don’t need more vendors. They need clarity, structure and a plan they can trust.

picnic social helps you move from scattered marketing to confident decision-making through a simple, strategy-first approach.

1. START WITH
STRATEGY

Marketing Roadmap

Build a clear, data-informed plan before investing time or budget into execution. Our custom roadmaps gives you the priorities and measurable next steps for your business.

2. BRING YOUR
STRATEGY TO LIFE

Brands & Websites

Turn your strategy into a cohesive brand experience. We design messaging, visuals and websites that go beyond aesthetics and focus on inbound marketing.

3. STAY CONSISTENT AS YOU GLOW

Marketing Retainer

Ongoing marketing support aligned to your roadmap keeps strategy moving towards your business goals. Enjoy seeing your content, campaigns and KPIs handled strategically, month after month.

Download the Free 90-Day Marketing Roadmap

A proven planning framework designed for professional and service-based organizations who want clarity before committing to ongoing marketing.

Explore Roadmap Case Studies

Love Your Villain

Podcast & Media

Branding and content strategy to support book launches and podcast growth.

Capital College

Education

Performance ads and ongoing marketing management to increase enrolments and visibility.

Harmony Homestay

Education

Marketing roadmap and brand strategy to drive host applications and long-term growth.

What Our Clients Say

Oceana Massage

I have worked with several marketing/branding people over my 20 years in business: sometimes there was no follow up, sometimes they didn’t understand what I needed or the path to make my business successful. When I met Erica at picnic social, immediately I knew this was going to be different. She answered every call, every email, every question. She gave me a plan when she said she would. And when I saw the work to my website, to my blogs, to my posts, it was like she and her team were reading my mind. They listen and put your business philosophy on paper and in print like no one else. picnic social is the place to go to make your mark in your business. Thank you Erica, Erin and the rest of the picnic team!

Susan Polano

Oceana Massage

Goodspace Plans Online

Good Space is so proud to be able to work with Erica and her team at picnic social. They are wonderful, engaging and so much fun - meetings are something we all look forward to.

They took the time to truly get to know our business, our culture, our clients, how we work and they were a much needed set of fresh ideas and eyes on our customer journey. They worked with us to set goals and accomplish them in a timely manner. They continue to push our brand, sales and company forward with clear strategies that are manageable.

The team at picnic is very skilled in their ability to write beautiful copy and we have got great feedback from our clients and potential clients on our social media. We highly recommend them!

Molly Sprague

Good Space Plans Online

Saltwater Digital

We do a ton of collaborative work with picnic social and we can't say enough good things about working with them.

They are organized, professional and deliver fantastic work. If you're looking to improve your social media game, Erica and her team at picnic will certainly be able to help.

Stephen Johnson

Salt Water Digital

Capital College

Erica and her team worked very well with our business. Erica is very organized, showed deep interest in what we do, learned about our business and developed strategies for us to "get seen". Erica set us up on several social media accounts and received feedback from clients. I recommend using picnic social for promoting your business.

Terry Breck

Capital College

Harmony Homestay

picnic is a professional and experienced organization to work with. I have been incredibly satisfied with the level of expertise but by far their customer service. My company has greatly benefitted from working with them and I highly recommend them.

Amanda Carrasco

Harmony Homestay

Planning by Lisa

First impressions are ultra important, and I was immediately impressed with the brand design picnic social did for me. Helen (the graphic designer) did a more than wonderful job bringing to life a warm and inviting feel to my brand. It’s been almost a year since the re-branding, and I still love it. That’s saying a lot, as a small business who struggled for years with colors and design to send the right first-impression message to potential clients. The Brand Book is THE best, every business needs one.

Lisa Sukul

Planning by Lisa

HT School Photography

Working with picnic has transformed my business! Their expertise in digital marketing and brand design has significantly increased our online presence and brought in new clients. The team’s ability to think out of the box has exceeded our expectations and we have enjoyed great results. Thank you picnic!

Tia Lee

HT School Photography

myCEO.ca

Erica and her team at picnic are consultative and creative, with high attention to detail. They took the time to understand our business along with our brand goals and objectives, allowing them to implement marketing solutions that best fit our needs.

Glorie Averback

myCEO.ca

Thuja Wellness

Working with Erica and her team from picnic social strategies has been next level. The time they’ve taken to get to know my business, profile my idea clients and create a funnel marketing map that is structured and clear has created a level of trust that makes me feel extremely confident in their ability to bring patients through my door.

Ila Casselman

Thuja Wellness

More Than A Marketing Agency: A Strategic Growth Partner

We believe professional and service-based organizations deserve marketing that feels clear, achievable and aligned with their goals.

At picnic social, we combine strategic thinking with hands-on execution to help you make confident decisions, build momentum, and grow without chaos.

Ready To Move Forward With Clarity?

Start with strategy then dive into execution.
We’ll help you build a marketing plan that supports real growth.