Ongoing marketing support for professional and service-based organizations who want consistency, clarity and measurable growth, without the guesswork.
Every picnic social retainer begins with a 90-Day Marketing Roadmap, ensuring your marketing is grounded in strategy before execution begins.
Most service-based organizations don’t struggle with ideas, they struggle with prioritization, consistency and follow-through. Marketing becomes reactive, fragmented and hard to measure.
picnic social retainers are designed to solve that. You get a strategic partner who understands your goals, executes a clear plan and helps you stay focused on what actually drives results month after month.
Before any ongoing execution begins, we start with your own customized Marketing Roadmap.
This ensures we’re aligned on your audience, messaging, channels and priorities. That way your retainer work is focused and effective from day one. Clients who continue into ongoing support receive a small continuation incentive as a thank-you for committing to consistent, strategy-led execution.
The roadmap remains a standalone strategic investment and can be completed in as little as 14 days.
Three options designed for different levels of support
and clear strategic foundation.
For teams executing the majority of their roadmap internally but want support with consistency and accountability.
This retainer provides light execution support and helps you stay consistent (especially during those busy months!) without adding internal headcount. It is not intended to drive growth on its own.
Includes:
Best for organizations that already have a roadmap and need some light support to stay visible and on track.
For organizations ready to actively execute and optimize their roadmap priorities.
Continuation incentive:
Clients who commit to ongoing support receive $500 off their first two months ($250 each month) at this level.
This is the minimum level recommended for turning a marketing roadmap into real momentum. We focus on the channels and tactics most likely to drive results, then refine based on performance.
Includes everything in Implementation Support, plus:
Best for growth-focused teams who want consistent execution, optimization and strategic guidance.
For established organizations seeking senior-level strategy and execution.
Continuation incentive:
Clients who commit to ongoing support receive $1000 off their first two months ($500 each month) at this level.
This tier is designed for teams that want a true marketing partner and not just delivery. We support larger initiatives such as campaigns, launches and strategic pivots alongside ongoing execution.
Includes:
Best for organizations that want senior strategic thinking embedded in their marketing execution.
You or your team will execute the roadmap and require light support to stay consistent.
You want picnic’s team to actively execute and optimize your roadmap priorities.
You want senior-level strategy and execution support for complex initiatives.
If you’re unsure, start with the roadmap and we’ll recommend the right level together.
Yes. The roadmap ensures execution is focused and aligned before ongoing work begins.
Yes, depending on the retainer you choose. We offer a small continuation incentive on retainer fees as a thank-you for committing to ongoing support.
Continuation incentives apply with a minimum three-month commitment.
Branding and content strategy to support book launches and podcast growth.
Performance ads and ongoing marketing management to increase enrolments and visibility.
Marketing roadmap and brand strategy to drive host applications and long-term growth.
Whether you’re building consistency or scaling with intention, we’ll meet you where you are. A strategy-first plan executed intentionally.