About HT Photography
HT School Photography is a Canadian school photography company with over 10 years of experience in creating timeless, professional portraits for families and schools. They specialize in school portraits, class photos, family portraits and baby photography across Canada.
Industry
Photography
Location
Canada-Wide
Services
Website, Social Media, Email Marketing, Paid Ads
Overview
Since 2021, picnic has been supporting the marketing efforts of HT School Photography with the primary goal of expanding brand awareness and driving more quality leads from schools. Tactics used to support this goal consisted of:
- A brand and website revamp to modernize and streamline the customer journey
- Email marketing
- Paid and organic social media marketing
Approach
Picnic assisted HT School Photography with a brand redesign that consisted of an updated website and modernized logos to reflect their youthful yet reliable brand image. The website revamp featured an appealing look and streamlined experience to attract more leads and improve the customer journey.
Alongside this, a compelling content strategy was developed to establish HT School Photography as the best school photographers in Canada. Paired with a successful email marketing strategy, we emphasized the great services that HT School Photography has to offer along with the best customer service. Biweekly newsletters were sent out to captivate schools, with subject lines meant to increase the number of opens and clicks. At their peak, HT enjoyed open rates at 67% and one particular email that resulted in 20 bookings.
In the Spring of 2023, picnic introduced a Meta ad campaign to HT School Photography, with the goal of further broadening their new brand’s visibility and reach. Using a combination of photos taken by HT School Photography along with bright graphics, picnic helped HT School Photography reach 140k+ new audiences over the course of three months.
HT saw a 50% increase in bookings and sales compared to the previous year!
Results
By the end of the campaign’s spring season, HT School Photography achieved great success while working with picnic social. Their sales and bookings increased by 50% compared to the previous year. They also successfully reached new audiences and expanded their services and locations across Canada to provinces in Ontario and Alberta.
- 133+ clicks from 6 newsletters
- 39% average open rate from newsletters
- 6000+ people reached through newsletters
- 1,600+ link clicks from ads
- 470,000+ Reach from ads
- 520,000+ Impressions from ads
- 2,400+ Engaged People
Conclusion
“Working with picnic has transformed my business! Their expertise in digital marketing and brand design has significantly increased our online presence and brought in new clients. The team’s ability to think out of the box has exceeded our expectations and we have enjoyed great results. Thank you picnic!”
– Tia Lee, Owner, HT School Photography
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