About Oceana Massage

Oceana Massage was founded in 2006 with a mission to help clients navigate their personal well-being journey and restore their body to health through massage treatments that nurture both their body and soul.

Industry

Health & Wellness

Location

Vancouver, BC

Services

Paid Ads, Social Media, Email Marketing

Overview

In the winter of 2022, Oceana Massage approached picnic to update their brand, increase their online visibility and land more bookings for their RMT’s.

To support this goal, picnic launched an omnichannel marketing campaign that included:

A brand new website
Paid and organic social media marketing
Email marketing

Approach

Oceana’s website was redesigned to focus on a calming mood that connected gentle massage with the fluidity of water. The refreshed look aligns with Oceana’s mission and values to provide restoration, balance and tranquility to each guest that enters their doors.Picnic used a combination of paid and organic social media to broaden visibility with a variety of video, images and graphic design to prevent creative fatigue. Ads shared video of Oceana’s massage therapists along with information about direct billing to showcase the benefits and the personal wellbeing Oceana brings to their clients.

Picnic also changed their monthly newsletter to a weekly one, sharing RMT availability throughout the week to their regular customers. Immediately we began seeing high open rates and click rates for bookings, with an average 41% open rate and 1.5% click rate.Overall, results showed an increase of 150+ bookings over the course of three months compared to the previous year.

Results

Since hiring picnic and working with an omnichannel marketing strategy, Oceana has achieved great success growing their client base by about 10% per month.

Other notable achievements from May to August include:

2,592 link clicks from Facebook Ads
34k+ people reached by Facebook Ads
53k+ impressions through Facebook Ads
23k total opens through weekly newsletters
953 total clicks through weekly newsletters
10.1k engaged users on Facebook
225k total reach on Facebook
757 total likes on Facebook

Conclusion

“I have worked with several marketing/branding people over my 20 years in business: sometimes there was no follow up, sometimes they didn’t understand what I needed or the path to make my business successful. When I met Erica at Picnic Social, immediately I knew this was going to be different. She answered every call, every email, every question. She gave me a plan when she said she would. And when I saw the work to my website, to my blogs, to my posts, it was like she and her team were reading my mind. They listen and put your business philosophy on paper and in print like no one else. Picnic Social is the place to go to make your mark in your business.”

– Susan Polano, founder at Oceana Massage

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