Your 90-Day Marketing Roadmap: Built for Service-Based Organizations
A strategy-first marketing plan delivered in as little as 14 days. Designed to give you clarity, confidence, and a clear path forward before you invest more time or budget.
Trusted by 50+ businesses across Canada.
When Marketing Feels Unclear, Growth Stalls
Most professional and service-based businesses don’t struggle with effort, they struggle with priorities.
If your marketing feels scattered, reactive or hard to measure, a picnic marketing roadmap helps you step back and see the full picture. We analyze your audience, market and competitive landscape to identify what matters most and where your efforts will have the biggest impact.
By the end of this process, you’ll know:
- Where to focus your marketing (and what to stop doing)
- Which channels actually matter for your business
- How to move forward with confidence and not guesswork
What You
Walk Away With
Every customized roadmap focuses on:
- Audience clarity and decision-making paths
- Market and competitor insights
- Channel priorities (organic and paid)
- Core messaging and positioning
- A practical 90-day action plan your team can execute
This is not a report that sits on a shelf. It’s a working plan you can act on immediately.
Spotlight: The Essentials Roadmap Is Delivered
In Just 14 Days
If you need clarity quickly, the Essentials Marketing Roadmap is built for speed without sacrificing strategy.
In just 14 days, you’ll receive a complete, actionable plan you can start using right away.
* Growth and Accelerator Roadmaps are delivered within 30 days for teams needing deeper analysis and campaign planning.
Roadmap Pricing & Packages
Three clear options. Fixed pricing.
Strategy that scales with your organization.
Essentials
Your foundation for confident growth.
Delivered in 14 days.
Includes:
- Discovery Workshop
- Audience & Competitor Scan
- Channel Strategy (Organic + Paid)
- 90-day content plan with engagement-focused hooks
- KPI priorities and light budget guidance
Growth
For teams ready to build systems that support scale.
- Everything in Essentials, plus:
- Persona Snapshots
- Message Matrix
- Sample Ads (2)
- Editorial Calendar (8 weeks)
- Starter tracking and governance framework
- Delivered in 30 Days
Accelerator
A full-funnel strategy for organizations ready to go all in.
- Everything in Growth, plus:
- Flagship campaign blueprint
- Funnel and offer mapping
- Email or SMS outline
- Measurement dashboard specifications
- 30-day coaching sprint (4 sessions)
- Delivered in 30 Days
How This Fits Into
Your Bigger Picture
Your Marketing Roadmap is the foundation for everything that follows. Many clients use it to:
- Align internal teams
- Guide brand or website projects
- Transition into ongoing marketing support with confidence
It ensures every next step is intentional and not reactive.
Download the Free 90-Day Marketing Roadmap
A proven planning framework designed for professional and service-based organizations who want clarity before committing to ongoing marketing.
Explore Roadmap Case Studies
Love Your Villain
Podcast & Media
Branding and content strategy to support book launches and podcast growth.
Capital College
Education
Performance ads and ongoing marketing management to increase enrolments and visibility.
Harmony Homestay
Education
Marketing roadmap and brand strategy to drive host applications and long-term growth.
Ready for Clarity?
If you’re tired of guessing and ready for a clear plan, let’s start with strategy.