The Ushi Holiday Market took three months to plan and prepare. The market lasted from November 28 – December 19, 2020. First, picnic made a save-the-date poster and press release to get the media involved and broaden awareness of the event, along with it’s story… picnic then began to market the vendors on Ushi’s social media with a two-month-long content calendar and sent out newsletters to Ushi’s subscribed audience to inform them about the market’s opening weekend. With the buzz from their social media, news publications, and newsletter, Ushi Mart sold out their opening weekend! The market closed on December 19 with COVID safety measures followed rigorously throughout the market.