The Approach
picnic analyzed customer feedback forms and used Myers-Briggs indicators to recognize the type of personality who purchases plans from GSPO. From there picnic was able to decipher motivations and preferred channels for the targeted persona type. Writing down common goals and frustrations found amongst previous customers led to formulating the online journey map for potential customers and how GSPO might relieve their pain points. For picnic this strategy helps to navigate themes and online content.