In such a highly-competitive market, Bombay Beauty Co was competing against thousands of beauty and wellness brands holding similar values: Female-owned. All-natural. Cruelty-free. Plant-based. But the main thing that made Bombay different from everyone else was their Ayurvedic roots.
In Ayurveda, there are three doshas that make up one’s body, and when one or more falls out of balance, illness occurs. This same principle applies to skincare – where skin concerns like dryness, acne, or sensitivities are the result of an unbalanced dosha.
To make this more digestible to people who have never heard of Ayurveda, we designed a “Discover Your Dosha” quiz to help people find the right skincare routine, products, and ingredients for their dosha. We first began promoting this through all of Bombay’s marketing channels, before supporting the brand with the creation of the Self-care Kit. These Self-care Kits come in three sets – to align with each dosha – and introduce newcomers to the brand.
As the holidays neared, picnic coordinated a group of 18 micro-influencers across Canada to introduce others to Ayurveda through the Self-care Kit. Upon acceptance, we asked them to take the dosha quiz to find out their dosha, before sending them a kit of products tailored to their skin type. The kit included a clay face mask, facial serum, jade roller, and beauty tea sample, plus a couple of cards explaining the products in their kit.