Oceana Massage: Valentine's Day Giveaway
Industry:
Health and Wellness
Location:
Vancouver, BC
Services:
Social Media and Paid Ads
About Oceana Massage
Oceana Massage is a Vancouver-based massage practice that provides therapeutic bodywork by registered massage therapists. They deliver remedial treatment in an environment that is relaxed and healing for the well-being of their clients.
Overview
With the new year underway, Oceana Massage aimed to boost its Instagram presence, engagement, and follower count. picnic proposed a Valentine’s Day giveaway campaign to achieve this goal, where two complimentary massages would be available for the winner.
The campaign included:
- Engaging social media posts
- Paid social
- Targeted email marketing
The Approach
picnic began by curating a captivating social media post designed to grab attention and once published, boosted the post for added reach. Throughout the campaign, picnic monitored its progress, responding to comments and making adjustments where needed. Multiple story reminders were posted to keep the excitement going and encourage more people to participate.
In addition to social media, picnic used the Oceana weekly newsletter as a second avenue to encourage subscribers to join in on the contest.
The Results
The campaign significantly boosted engagement and follower numbers, increased Oceana Massage’s brand’s visibility, and even received a potential collaboration opportunity which further solidified Oceana’s position in the market.
Other notable metrics:
- 106+ new followers on Instagram
- 20,121+ impressions
- 14,753+ reach
- 241+ link clicks
- 815+ profile views
- 122+ likes
- 169+ comments
- 16+ saves