Oceana Massage: Valentine's Day Giveaway

Industry:
Health and Wellness

Location:
Vancouver, BC

Services:
Social Media and Paid Ads

About Oceana Massage

Oceana Massage is a Vancouver-based massage practice that provides therapeutic bodywork by registered massage therapists. They deliver remedial treatment in an environment that is relaxed and healing for the well-being of their clients.

Overview

With the new year underway, Oceana Massage aimed to boost its Instagram presence, engagement, and follower count. picnic proposed a Valentine’s Day giveaway campaign to achieve this goal, where two complimentary massages would be available for the winner.

The campaign included:

  • Engaging social media posts
  • Paid social
  • Targeted email marketing
Valentines Day Giveaway

The Approach

picnic began by curating a captivating social media post designed to grab attention and once published, boosted the post for added reach. Throughout the campaign, picnic monitored its progress, responding to comments and making adjustments where needed. Multiple story reminders were posted to keep the excitement going and encourage more people to participate. 

In addition to social media, picnic used the Oceana weekly newsletter as a second avenue to encourage subscribers to join in on the contest.

The Results

The campaign significantly boosted engagement and follower numbers, increased Oceana Massage’s brand’s visibility, and even received a potential collaboration opportunity which further solidified Oceana’s position in the market. 

Other notable metrics: 

 

“I have worked with several marketing/branding people over my 20 years in business: sometimes there was no follow up, sometimes they didn’t understand what I needed or the path to make my business successful. When I met Erica at Picnic Social, immediately I knew this was going to be different. She answered every call, every email, every question. She gave me a plan when she said she would. And when I saw the work to my website, to my blogs, to my posts, it was like she and her team were reading my mind. They listen and put your business philosophy on paper and in print like no one else. Picnic Social is the place to go to make your mark in your business. “
 
– Susan Polano, founder at Oceana Massage

Are these the results you are looking for?