From Strategy to Story,
Build a Brand That Converts
picnic social provides brand and website design for professional and service-based organizations who want their marketing to work as hard as they do.
Whether you’re refining your existing brand or wanting to build a high-performing website from scratch, picnic social blends strategy and messaging with design to help you convert website visitors into clients .
How Brand & Websites Work With Strategy
Great design doesn’t start in Figma. It starts with strategy. Every brand and website project at picnic social begins with a Strategy Sprint to define your audience, positioning and customer journey first, so every visual decision supports your business goals, and not just aesthetics.
This ensures your brand and website aren’t just beautiful, but functional and scalable too.
Brand & Website Packages
Choose the level of support that fits your stage.
All strategy-led and built for growth.
Brand Refresh
A focused brand refresh for organizations that need clarity and consistency.
Includes:
- Logo refinements or a light refresh
- Updated colour palette and typography
- One-page brand reference sheet (logos, colours, type, usage basics)
- Mini messaging framework (tagline + three key messages)
- Six static social media templates
- Canva brand kit setup for internal use
Best for organizations that are experiencing growth or a strategic shift and want to modernize their brand without starting from scratch.
Includes a Brand Strategy Sprint focused on positioning, messaging and visual direction.
Brand System
- Most Popular
A complete brand identity designed to support long-term growth.
Includes:
- Full logo system (primary, secondary, mark)
- Comprehensive brand guidelines (voice, tone, story, visual system)
- Twelve social media templates (static + motion)
- Short video assets (logo animation and branded reel intro/outro)
- Tagline development and messaging matrix by audience
- Canva brand kit setup Launch assets (business card, email signature, social headers)
Designed to future-proof your brand and support a video-first, content-driven marketing strategy. Includes a Brand Strategy Sprint focused on positioning, messaging, and visual direction.
High-Performing Websites Starting at
- Most Popular
Designed for professional and service-based organizations that need more than a good-looking site.
We focus on clarity and conversion so your website actively supports lead generation and growth.
Includes:
- Website Strategy Sprint (goals, sitemap, conversion flow, messaging hierarchy)
- Custom Webflow or WordPress website (6–8 pages)
- Conversion-focused layout and design
- Copywriting support with keyword alignment (page-level)
- Mobile and tablet optimization
- Speed and performance optimization
- CRM and email integrations (Calendly, Mailchimp, HubSpot Lite, etc.)
- On-page SEO foundations and tracking setup
- Analytics and reporting setup (GA4 + Looker Studio)
- Two branded video snippets for site or social use
Optional enhancements:
- E-commerce functionality starting at $9,500
- Membership or course platforms custom quote
Built for organizations ready to invest in a website that supports real growth, not just a redesign.
Keep Your Brand Growing After Launch
Design is just the beginning. Once your brand or website goes live, consistent marketing is what turns clarity into momentum.
picnic social’s Marketing Retainers help you maintain consistency, optimize performance and build on the strategic brand and high-performing website we’ve already built.
What Our Clients Say
Not Ready for a Full Brand or Website Yet?
Start with our free 90-Day Marketing Roadmap for Service-Based Businesses. It’s the same strategic framework we use to guide every brand and website decision.
Explore Roadmap Case Studies
Love Your Villain
Podcast & Media
Branding and content strategy to support book launches and podcast growth.
Capital College
Education
Performance ads and ongoing marketing management to increase enrolments and visibility.
Harmony Homestay
Education
Marketing roadmap and brand strategy to drive host applications and long-term growth.
Ready to Bring Your Brand to Life?
Whether you’re refreshing your identity or building something new, we design with purpose and strategy