Bombay Brow Bar
Industry:
Beauty & Wellness
Location:
Vancouver, BC
Services:
Marketing Research, Holiday Marketing Campaign
About Bombay Brow Bar
Bombay is a highly coveted nature-based beauty and wellness brand that is committed to elevating the world with love through their ancient therapeautic brow and massage practices and their holistic skin products.
Overview
Bombay came to picnic social requesting a strategy to understand their target market and a marketing plan for their Bombay Beauty products. Through market research analysis, including an industry analysis, SWOT analysis, and social media report, picnic identified four types of consumers Bombay attracted and proceeded to provide a marketing plan for two targeted customers, with short-term and long-term conversion goals.
The Approach
To jump sales and increase foot traffic at their Waterfront location, the December 2019 holiday campaign focused on two strategies for new and returning customers:
1) Increasing the number of new online users through top of funnel tactics, including promoting social media contests, such as a 12 Days of Giveaways holiday campaign, and Black Friday Sales.
2) Targeting returning customers through an email marketing campaign.
The Results
Both initiatives resulted in a 20% spike with website sessions and a 10% spike in new users from last quarter. By the end of the holiday campaign Bombay Brow enjoyed over $165,000 in revenue, the highest revenue they’ve ever earned during the month of December.