With over a combined 50 years of successful business ownership experience, Glorie and Betty transitioned their knowledge and acumen towards business coaching to support other women dreaming of financial success. Together they built myCEO.ca, a business coaching and mastermind group seminar service to build accountability, peer support and leadership skills among new business owners.
In March 2019, picnic met with Glorie and Betty, co-founders of myCEO.ca, to increase their digital footprint online through organic measures, as well as maintain follow-up marketing initiatives with their subscribers and followers. Together, we built a keyword strategy focusing on women entrepreneurship and specific leadership skills to build relevancy and timeliness to local and regional audience members. This year, we also focused on building an online presence among Linkedin users, who averaged a 2-minute session duration online.
In less than a year, Betty and Glorie now enjoy a 20% growth in their website, with an average 40% acquisition coming from purely organic means, compared to 18% last year. Their social acquisition rose to 12% and their email subscription base averages to 120 per month. Next focus in their funnel efforts will be increasing their email subscriber base.
picnic began with a top funnel strategy and created a content calendar using long tail keywords and categories that matched with myCEO.ca’s business as well as their competitors. Website content and landing pages moved the user to email subscriptions and free guides. myCEO.ca spiked engagement by connecting with partners in their community with value-added blogs, events and workshops that coincided with seasons and themes.
