In March 2019, picnic met with Glorie and Betty, co-founders of myCEO.ca, to increase their digital footprint online through organic measures, as well as maintain follow-up marketing initiatives with their subscribers and followers. Together, we built a keyword strategy focusing on women entrepreneurship and specific leadership skills to build relevancy and timeliness to local and regional audience members. This year, we also focused on building an online presence among Linkedin users, who averaged a 2-minute session duration online.
In less than a year, Betty and Glorie now enjoy a 20% growth in their website, with an average 40% acquisition coming from purely organic means, compared to 18% last year. Their social acquisition rose to 12% and their email subscription base averages to 120 per month. Next focus in their funnel efforts will be increasing their email subscriber base.