[vc_row][vc_column width=”1/2″ css=”.vc_custom_1590761926038{padding-top: 40px !important;padding-right: 15px !important;}”][vc_column_text]How is your marketing blog unique from the plethora of content already on the web?
We all have something worth sharing, and TED Talks and TEDx teaches us that no matter what the subject is, there will always be new perspectives to reexamine what you thought you already knew.
By learning from these innovative speakers, you can use some of their wisdom in your own blog by sharing a unique perspective, whether it’s copywriting, B2B, social media, SEO, or campaigns.
Here are my top three marketing blog lessons learned from watching TED Talks.[/vc_column_text][/vc_column][vc_column width=”1/2″][vc_column_text]Four minute read[/vc_column_text][vc_single_image image=”9280″ img_size=”large” css=”.vc_custom_1590761844521{margin-top: -25px !important;}”][vc_column_text css=”.vc_custom_1590761855640{margin-top: -25px !important;}”]Write a better marketing blog by watching top three TED Talks videos[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=”1. Create a conversation with your readers.”][vc_column_text]
As much as it’s your blog, people are reading it to solve their problems. So make it about them.
Celeste Headlee, a radio broadcaster, whose career is based on interviewing others, talked at the TEDxCreativeCoast on “How to have a good conversation”. She made the point that people need to…
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How do we equate this with blog writing?
By listening to what your readers are saying, or, if you’re just starting out, by what your ideal readers are saying (more on that later).
Read the comment section of your blog, or one you want to emulate, and look for questions or comments that need answers.
Tip: You can ask open-ended questions that require the reader to think and respond back. These are great opportunities for story generation that you know readers will already want to read.
This brings me to my next lesson…
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It’s not that we lack things to write about. In this day and age we have new apps and widgets to explicate every day. But how do we stand out from the crowd of other bloggers?
By choosing our audience wisely.
Seth Godin, a best-selling author and blogger, shared this piece of advice at TED Talks on “How to get your ideas to spread”…
Write for the people who are already passionate about what you have to say.
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Godin said that people used to make average products for average people, but that doesn’t work anymore.
So, as writers, what do we do about this?
By writing to your niche market.
How is this done? It usually starts by creating an ideal reader profile. The very best bloggers, such as Henneke Duistermaat, write to one specific audience, rather than the average reader who shares no affinity to your content. Your ideal reader, however, will act upon the information posted and share it, comment on it, or even purchase it. Create your ideal reader profile now.
This means you need to…
[/vc_column_text][/vc_column][vc_column width=”1/2″][vc_column_text]https://youtu.be/xBIVlM435Zg[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=”3. Make your readers want more.”][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_column_text]
As much as it’s your blog, people are reading it to solve their problems. So make it about them.
Celeste Headlee, a radio broadcaster, whose career is based on interviewing others, talked at the TEDxCreativeCoast on “How to have a good conversation”. She made the point that people need to…
From the first sentence to the last in your blog, you are leading your readers toward a singular goal and a deeper truth. No matter what the subject is, we have to think about why your readers care about what their reading.
Andrew Stanton, an Oscar-winning filmmaker of Pixar’s A Bug’s Life, Finding Nemo, and WALL-E, explained in TED Talks “Clues to a great story’ that you need to…
Make me care.
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Stanton describes how we’ll watch television and switch from channel to channel but finally stop at one because something catches our eye. He says that’s not a coincidence, that it’s by design. The best stories give you promise for something more if you stay with them.
How can we do this as writers?
By creating anticipation in our storytelling and leaving each paragraph with gold nuggets.
Ask questions that lead to the next subject. Create clues, that trigger your reader to continue reading.
Create hooks for your readers by adding new, valuable information again and again throughout each paragraph, until you get to the final paragraph that leads to a call-to-action.
This goes against traditional tactics we use in writing, like the inverted pyramid scale. The inverted pyramid style places the most important information at the top of the article, and the least at the bottom. But using this style, readers then have no reason to keep scrolling down the page.
Staggering your information will encourage readers to continue reading your page for a longer period of time, decreasing the bounce rate on Google.
There you have it, the top three blogging lessons learned by watching TED Talks. By listening to your readers, writing to your ideal audience, and making your readers care, you will be able to attract readers and improve your overall Google ranking.
What do you think are some of the best marketing videos on TED Talk videos? Let us know in the comment section!
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