Digital Marketing
Strategy for Small Business

picnic social strategies is a full-service marketing agency dedicated to helping small businesses thrive by developing the right digital marketing strategy to grow their service or product online. Choose from the following baskets:

Marketing Roadmap

Kick-off your Business to Success

Start your business off with the right digital marketing strategy to elevate your conversions right away! picnic social will work as part of your team to develop an assertive customer journey that supports your goals as your custom marketing roadmap.

What we will do for you:

  • Detailed Buyer Persona 
  • Detailed Consumer Journey Map
  • Competitor & Industry Analysis
  • Pain point and solution to reach your buyer persona
  • Key Messaging
  • Presentation with key findings

Price $1,500+GST

360° Digital Marketing Roadmap for Small Business

Is your business ready to reach a variety of clients with different needs? picnic social will support you to go the extra mile by preparing a marketing plan to serve three unique consumer personalities.

What we will do for you:

  • Create a detailed Buyer Persona Comparison Chart  (3 buyer personas)
  • Prepare a Detailed Consumer Journey Map for Each Persona
  • Competitor & Industry Analysis
  • Pain point and solution to reach your buyer personas
  • Key Messaging
  • Presentation with key findings

Price $2,500+GST

picnic social will knock your business out of the basket

We identify your target audience and which social media channel can help you better reach them.

We ensure that you understand your target consumer behaviour to allow you to create engaging content.

Our custom marketing roadmap will support your needs as
a small business owner.

We provide an additional resource guide that will help you to continue managing your online channels.

What people say about picnic social strategy

  • Client Image

    "Working with Erica, Kristin and the team from picnic was smooth, lovely and fun. They're truly experts at what they do and they simply get it! Right from the beginning, they understood what we are about, what we do and want and how to translate our message and our voice into social media. They're some of the most knowledgeable, trustworthy and professional people I've worked with as a project manager and... I really liked their business acumen and their strategic suggestions. Thanks and can't wait to work again together soon."

    • Diana Firican
    • calmversation learning foundation
  • Client Image

    Erica and her team at picnic are consultative and creative, with a high attention to detail. They took the time to understand our business along with our brand goals and objectives, allowing them to implement marketing solutions that best fit our needs. Thank you for using your expertise to make us look good.

    • Glorie Averbach
  • Client Image

    We recently engaged Erica and the picnic team to work with us on our marketing strategy and tactics. Within just a few short months, we received significant clarity and value from their services. They provided an overall monthly strategy, weekly consultations and valuable takeaways that could be easily applied. They are also a joy to work with! I highly recommend working with picnic, as they are more than worth the investment.

    • Gisele Forge
    • Workshop Creative
  • Client Image

    Working with Erica and her team from picnic social strategies has been next level. The time they've taken to get to know my business, profile my ideal clients and create a funnel marketing map that is structured and clear and has created a level of trust that makes me feel extremely confident in their ability to bring patients through my door. Erica and her team are warm, honest, genuinely caring, savvy marketers who broke my guard and literally made me cry with relief because they'd taken such a huge burden off my shoulders. I can't recommend picnic highly enough. 

    • Ila Casselman
    • Thuja Wellness
  • Client Image

    I hired picnic social strategies to prepare the press release and media kit for the book launch of Montgomery Schnauzer P.I. and the Case of the Stealthy Cat Burglar. Erica came through with flying colours. She is professional, thorough, and knows her craft. She intuitively understood the brand and created rich, engaging, material to represent it. Grateful to have her on Team Monty!

    • Timothy Forner
    • Montgomery Schnauzer P.I. series