Rebranding Your Business: A Checklist
Thinking of rebranding and changing your business name? We did it ourselves this year, and we’ll share with you what we learned in the process.
3 Tips To Spring Clean Your Marketing Plan for Small Businesses in 2021
Spring season is here! It's the start to a busier season for small businesses, thanks to better weather and more foot traffic. And before you begin preparing for an increase in customers, you will want to spring clean your online presence and marketing efforts.
My 3 Years At picnic social: Putting the Soul into Marketing
Our content strategist Josh reflects on his three years at picnic and how we was able to put his soul in marketing and find fulfillment.
picnic year-end review: the power of small businesses
2020 is at its close and while we might be ready to ring in 2021, we also want to look back at what made this year a unique one for picnic social and other small businesses. All in all, it’s been a wild ride with a lot of…
How to support Local Businesses without Breaking the Bank
We know you're too old to believe in Santa, but this holiday season you can spread joy and love to support local businesses remain open – you might be the gift they are asking for. That means getting to be Santa for many small business owners out there.…
How Small Businesses Can Boost Their Holiday Sales Using Facebook Ads
Now that fall is here, the holidays are fast approaching. Is your small business ready to make impressive holiday sales online? This year has been challenging for businesses worldwide, but mostly for small business owners. According to Yelp, 60% of closed businesses from March to July won’t be…
How to start a marketing roadmap for your business
Before you start any advertising campaign, you need to know your customers! That’s where a marketing roadmap becomes an essential part of your business plan. Have you ever gone on a road trip to an unfamiliar place without a map at hand? Did you get lost and end…
How a holiday marketing plan can help boost your holiday sales
The Holiday Season is just around the corner – and, for business owners, it's a great opportunity to boost sales. You may be asking: “Isn’t it too early to start holiday planning? I just put my beach towels away?!”, but if you are considering increasing your revenue and…
How To Manage and Inspire Your Remote Employees
As a manager, practice these three key steps with your remote employees to create a strong team dynamic and long-term success It’s safe to say many office jobs have been moved to remote work since the start of this year. This is most likely to continue for the…
A beginner’s guide to creating buyer personas for your small business.
What are buyer personas Buyer personas are a small business’s way of segmenting their audiences and targeting their ideal clients. Have you ever heard the saying, “If you try to speak to everyone, you’ll speak to no one?” Researching who your clients are helps you to identify…
The 3 marketing strategies small businesses learned while navigating the “new normal”
Thanks to COVID-19, many small businesses this year have had to adopt new marketing strategies like never before. Many of us faced challenges to keep working, specifically entrepreneurs. To stay afloat, 43% of small business owners had to rethink their entire business models, according to the latest survey…