So you’re ready to hit the ground running this year with a marketing strategy for your small business. 2020 and 2021 may have been dismal, but what it taught you was strength, perseverance and the commitment to keep going, because your business and your ideas are worth it. …
Social media is always changing, so whether you’re just starting fresh or are looking for new ways to grow your business, you want to work with people who have mastered the craft. Working with content creators, or influencers, is a strategic way to expand your reach on social…
Why do marketing plans fall short? There are a number of reasons, but they all boil down to 2 issues — implementation and accountability. We get it, when it comes to running a small business many issues can arise, time becomes limited and priorities drastically shift daily. When…
Spring season is here! It's the start to a busier season for small businesses, thanks to better weather and more foot traffic. And before you begin preparing for an increase in customers, you will want to spring clean your online presence and marketing efforts.
Our content strategist Josh reflects on his three years at picnic and how we was able to put his soul in marketing and find fulfillment.
2020 is at its close and while we might be ready to ring in 2021, we also want to look back at what made this year a unique one for picnic social and other small businesses. All in all, it’s been a wild ride with a lot of…
We know you're too old to believe in Santa, but this holiday season you can spread joy and love to support local businesses remain open – you might be the gift they are asking for. That means getting to be Santa for many small business owners out there.…
Now that fall is here, the holidays are fast approaching. Is your small business ready to make impressive holiday sales online? This year has been challenging for businesses worldwide, but mostly for small business owners. According to Yelp, 60% of closed businesses from March to July won’t be…
Before you start any advertising campaign, you need to know your customers! That’s where a marketing roadmap becomes an essential part of your business plan. Have you ever gone on a road trip to an unfamiliar place without a map at hand? Did you get lost and end…
The Holiday Season is just around the corner – and, for business owners, it's a great opportunity to boost sales. You may be asking: “Isn’t it too early to start holiday planning? I just put my beach towels away?!”, but if you are considering increasing your revenue and…
